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Lifestyle Collective

Why lifestyle?

Focused on creating memorable and curated experiences, our brands stand out from traditional hotels across every touch-point, whether they are local or visiting. Lifestyle brands surprise and delight their guests, adapting to markets to outperform competition.

Our brands are built with an experience-led approach; powered by bespoke designs, smarter rooms, strong destination restaurants and bars, and a carefully selected team. Every square meter of our hotels are used to create incredible experiences, and generate value for our partners.

HOTELS

Lifestyle brands are segmented
by narrative, not price.

Heart of the Neighbourhood

A place loved by locals, inspired by the neighbourhood it’s rooted in.

21c Museum Hotel

At the corner of curiosity
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25hours Hotels

You know one, you know none
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Mama Shelter

Mama loves you
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The Hoxton

A good neighbour with an open house
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An Immersive Experience

A globally established experience from start to finish.

Delano

A bustling cocoon
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Hyde

The freedom of a festival
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SLS

An indulgent wonderland
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SO/

A fashion statement
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A Cultural Icon

A famed place in the city celebrating its unique and recognised culture.

Mondrian

A modern cultural fairytale
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Morgans Originals

Independent hotels, curated independently
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For Everyone, Everyday

A great place to stay, consistent and trusted.

JO&JOE

Bringing travellers together
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Coworking

Working From launched in 2019 with a simple idea – offer the best bits of The Hoxton lobbies, plus a few more work-friendly factors and office features.

Working From is launching across the Ennismore lifestyle collective, taking the successful and proven principles and framework, and customising for each brand.

Branded Residences

We’re bringing our globally loved and extraordinary brands to private residences, reimagining homeownership. We have 8 branded residences open and 16 in the pipeline.

The Team

Key Openings

We opened 32 hotels in 2021 and 2022, with around
20 set to open in 2023. Here’s a look at some
of our key openings coming up.

Our Studios

Work with our dedicated in-house specialised
studios to elevate your property and
create an authentic brand experience.

Get In Touch

Looking to get in touch with us? Fill out the form below and we’ll get right back to you.