AIME Studios
AIME, our creative studio, is at
the heart of what we do, and tells authentic
stories through every guest touch point.
Who we are
We are 30 strong studio of interior and graphic designers that have a demonstrated history designing hospitality spaces, creating environments that flourish functionally and inspire creativity.
With decades of experience in hospitality design, we are well versed in understanding the practical requirements of commercial spaces, as well as putting the experience of our guests at the front of our minds.
Our Process
Our design process is rooted in research of our
surroundings, and the history of our buildings which allow us to
create unique experiences showcasing the brands we work with.
Our Services
Interior Design
We have a demonstrated history designing hospitality spaces, creating environments that flourish functionally and inspire creativity. We are well versed in understanding the practical requirements of commercial spaces, as well as putting the experience of our guests at the forefront of our minds. Our design process is routed in research of our surroundings, and the history of our buildings which allows us to create unique experiences showcasing the brands we work with.
Graphic Design
Our approach to graphic design is grounded in reason and purpose. We pride ourselves in being visual story tellers which narrate our brands in a way that lead to smarter interactions with guests. We love being in the detail and treating every consumer touchpoint as discovery moments that enhances experiences. We touch all aspects of graphic design from collateral, signage and wayfinding and stand out brand identities.
Branding
We create brands with meaning. Every restaurant, hotel, bar and all public space is treated uniquely with identities that stand out, and stand the test of time. Our brands are designed to become part of people’s everyday lives, by engaging with customers.
Production
With our years of experience we have created a network of the best in class collaborators, makers and doers. These suppliers and partners are trusted to deliver the vision and quality expected, so our brands and our spaces stand out.
The Team
Alex Prior
Design Director
Alex built and leads Ennismore’s award winning multidisciplinary graphic design studio covering brand identity, digital design, Art Direction, Strategy & Photography & Production.
Charlie North
VP of Interior Design
Charlie is a strong arts and design professional, with a passion for interior design and its application to hotels, and has shaped the interior design function at Ennismore over the last six years.
Lloyd Parker
Art Director
Lloyd is a multidisciplinary graphic designer creating meaningful brands that stand the test of time through intelligent thinking and beautifully crafted design.
Mary Mead
Senior Graphic Designer
Mary specialises in Branding, Art Direction, Social Design & Strategy, and Print Design. She leads the Gleneagles branch of the studio.
Latest Projects
The Hoxton
The Hoxton is a series of open house hotels, rooted in culture and community, located in cities across the UK, Europe and North America. We’ve designed interiors and identities for every one of The Hoxton Hotels, and the creative narrative is always is a reflection of the building it’s housed in, and also the neighbourhood, inspired by the diversity and originality of the streets and the people that surround them.
Gleneagles
Over the last six years we’ve undertaken extensive refurbishment of the Glorious Playground, reinventing the interiors and resetting the hotel’s identity. A charming country estate, a home from home – Gleneagles is a luxury hotel in the heart of the Scottish countryside. The design is rooted in history, and always nods respectfully to the building’s deep heritage.
Working From_
Since the comfy sofas of The Hoxton Hotel have been the unofficial workspace of choice since 2006, we were asked to create a workspace that reflected the core values and the atmosphere of The Hoxton Hotel. Influenced by the Mad Men era of the 1960s, Working From_ is designed with sophistication and comfort in mind – a backdrop of industrial steel and reeded glazing but layered with authentic mid-century furnishings.