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Lifestyle Collective

A global collective of lifestyle brands
rooted in culture & community

Hotels & Coworking

Our lifestyle collective of hotel brands, each with
its own independent history and unique story, are
rooted in the cities where they began.

21c Museum Hotel

Combining a multi-venue contemporary art museum, boutique hotels, and chef-driven restaurants to create a new kind of travel experience.

25hours Hotels

Culturally resonant hotels characterised by provocative urban locations. Irreverent yet functional and with the romantic nostalgia of grand hotels.


Since 1995, it redefined the luxury resort experience, offering the most rare, coveted and discreet experience – that nourishes every desire.


Grounded in music, freedom and a sense of discovery. From bohemian design to global flavours and gigs, anything can happen at Hyde.


A new hybrid hostel destination at affordable price. Open to travellers and locals, dedicated to celebrating togetherness and having fun.

Mama Shelter

Popular, irreverent, and sassy. Mama looks after travellers as if they were her own.


Serving up innovation, creativity with progressive design and programming for locals and travellers alike.

Morgans Originals

A collection of independent hotels each with its own original story while sharing the same free spirit, rooted in an iconic cultural legacy.


The home of lavish and extraordinary experiences, coupled with a playful ambiance always delivered with a mischievous wink.


A coveted collection of hotels rooted in fashion and commanding attention with its avant-garde design and creative approach to luxury.

The Hoxton

Open house hotels rooted in culture, community and inspired by the diversity and originality of the streets that surround them.

Working From_

Like working from home, without the distractions. Homey design meets flexible memberships and transparent pricing. Whatever you need, we’ve got you.

Brand Founders

Lifestyle brands are brought to life by the
passion and vision of their founders, creating
experiences built around human connections.

Restaurants & Bars

We have over 200 diverse and culturally relevant destinations that complement our global hotel brands. From pulsing nightlife to intimate restaurants, craft cocktail bars and everything in between, we push boundaries and provide industry leading F&B brands that always have hospitality at their heart.


Develop with us

We’re always on the lookout for exciting new projects. If you are interested in collaborating with us, and want to hear more about our brands, requirements and operating structures, we’d love to hear from you.