Hyde Hotels is set to arrive in Africa

Hyde Johannesburg marks a series of significant milestones, including Ennismore’s first hotel in Johannesburg and the first Hyde hotel in Africa.

In the heart of Rosebank—one of Johannesburg’s most vibrant areas—Hyde Johannesburg will have 131 rooms, including 31 suites and a gym. The hotel will undergo a soft renovation to reposition it to create a more bohemian feel that reflects the Hyde brand, including a new mural, creating spaces for art and music collaborations on the ground floor and new art installations throughout the hotel, bringing a new bold look and feel whilst supporting and celebrating local artists. The mixed-use building also comprises Proud Mary, one of the most successful restaurants in the city, a lobby lounge, meeting rooms, and 7,400 sqm of fully leased coworking, office, and commercial spaces. Hyde is a bohemian brand with a laidback, welcoming atmosphere rooted in music, having started out life as a club on LA’s Sunset Strip. The brand and guest experience encapsulates the free spirit of a festival.

Rosebank, situated in the northern suburbs of Johannesburg, is a vibrant and cosmopolitan area known for its shopping centres, lively arts and culture scene, and bustling business district. The hotel is situated next to the Rosebank Gautrain Station and a 30-minute drive to the OR Tambo International Airport. In 2022, the building was awarded the International Property Award for Best Mixed-Use Development for excellent architectural design of a mixed-use commercial property (The Gauteng Institute for Architecture Award for excellence).

Ennismore has partnered with Kasada, the leading independent real estate private equity platform dedicated to delivering attractive, sustainable value across the hospitality sector in Africa, to bring the Hyde brand to Africa with the signing of Hyde Johannesburg. With a sense of mystery, freedom, and a feeling that anything can happen, Hyde Johannesburg will be a unique lifestyle hospitality experience for Johannesburg and the African continent.

Hyde Hotels operates in Miami, Dubai, Ibiza, and Bodrum—the brand’s first adult-only all-inclusive resort. The brand has a growing pipeline with upcoming openings in London, Perth, and Queenstown.