SO/ is set to make a stylish debut in Jeddah

Making its debut in the Kingdom of Saudi Arabia, SO/ Hotel & Residences arrives as a bold expression of fashion, design and culinary creativity – an effortlessly stylish destination set to redefine Jeddah’s luxury landscape.

Housed within a striking standalone landmark development, SO/ Hotel & Residences Jeddah has been conceived for those who appreciate space, style and substance. The property will feature 147 impeccably designed keys, including 40 hotel rooms, 77 one-bedroom suites, 19 two-bedroom suites and 11 expansive three-bedroom apartments, creating a sophisticated address for both short escapes and extended stays. Complementing the accommodation are over 1,200m² of versatile event space, state-of-the-art wellness facilities, and a rooftop pool and sun deck complete with a relaxed dining destination overlooking the city.

A coveted collection of design-led hotels, SO/ is intrinsically connected to the world of fashion. Every property draws inspiration from visionary designers, iconic fashion houses and influential creative talent, resulting in hotels that blur the boundaries between hospitality, art and style. SO/ Hotel & Residences Jeddah continues this legacy with a creative direction shaped in collaboration with locally rooted artists and cultural visionaries. The interiors have been entrusted to acclaimed designer Kristina Zanic, whose portfolio includes some of the region’s most celebrated luxury destinations, bringing a distinctive aesthetic that reflects both contemporary Saudi Arabia and the bold spirit of the brand.

Perfectly positioned between Jeddah’s Business District, the Corniche and Tahlia Street—the city’s premier luxury shopping boulevard—the hotel offers effortless access to the city’s cultural, commercial and lifestyle hubs.

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