Ennismore’s AIME Studios have collaborated with Bauwerk Colour to create the Neighbourhood Collection, offering a chance for guests to recreate those Hox vibes at home.
The unique design of each Hoxton hotel is a testament to its surrounding streets and the people that call the neighbourhood home, and yet there is an intangible thread that runs through the series which creates that distinctly Hox look and feel. Ennismore’s in-house design team, AIME Studios, is responsible for creating that familiar layered yet accessible aesthetic, which is underpinned by an obsession with design.
Bauwerk’s edit of sustainable paints has long been a firm favourite among the AIME Studios team, and its signature, limewash finish can be seen throughout The Hoxton series. Combining Bauwerk’s thoughtful craftsmanship with The Hoxton’s inimitable style, the collection is a unique edit of paints influenced by the pigments and textures of four Hox hoods, both familiar and new. Comprising nine all-natural colours, the Neighbourhood Collection is for all the locals, visitors, and design-lovers who have ever wanted to take those homey Hox vibes, well, home.
Renowned for its hyper-local approach to design, AIME Studios looked to the neighbourhood touchpoints that inspired each hotel’s overarching design narrative when curating the collection. From the sun-bleached hues of the residences and shop fronts that line Rambla del Poblenou, to the patina of the aged, moss-framed sandstone which frames Edinburgh’s West End, the paint colours have been created to reflect the design language of the areas themselves, rather than to simply replicate hotel interiors. Celebrating both current Hox locations in the form of Berlin’s Charlottenburg, and Barcelona’s Poblenou, and the upcoming destinations of Amsterdam’s Eastern Docklands and Edinburgh’s Haymarket, the collection features two unique paints per palette as well as a bridging colour, House – a soft, neutral connecting tone that completes the series.