Lifestyle Collective
A global collective of lifestyle brands
rooted in culture & community.
Hotels & Coworking
Our lifestyle collective of hotel brands, each with
its own independent history and unique story, are
rooted in the cities where they began.
21c Museum Hotel
Combining a multi-venue contemporary art museum, boutique hotels, and chef-driven restaurants to create a new kind of travel experience.
25hours Hotels
Culturally resonant hotels characterised by provocative urban locations. Irreverent yet functional and with the romantic nostalgia of grand hotels.
Delano
Since 1995, it redefined the luxury resort experience, offering the most rare, coveted and discreet experience – that nourishes every desire.
Hyde
Grounded in music, freedom and a sense of discovery. From bohemian design to global flavours and gigs, anything can happen at Hyde.
JO&JOE
A new hybrid hostel destination at affordable price. Open to travellers and locals, dedicated to celebrating togetherness and having fun.
Mondrian
Serving up innovation, creativity with progressive design and programming for locals and travellers alike.
Morgans Originals
A collection of independent hotels each with its own original story while sharing the same free spirit, rooted in an iconic cultural legacy.
SLS
The home of lavish and extraordinary experiences, coupled with a playful ambiance always delivered with a mischievous wink.
SO/
A coveted collection of hotels rooted in fashion and commanding attention with its avant-garde design and creative approach to luxury.
Brand Founders
Lifestyle brands are brought to life by the
passion and vision of their founders, creating
experiences built around human connections.
Christoph Hoffmann
Christoph Hoffmann, together with three partners, founded 25hours in 2005. He enthusiastically develops tailored hotel experiences for nomads who are looking for a change from the grey city streets.
Sharan Pasricha
Sharan has led the expansion of The Hoxton, taking it from one property in London to 10 globally. In 2019, he founded Working From_, a coworking space with all the best bits of lobby working with extra benefits and perks.
Laura Lee Brown & Steve Wilson
21c founders, husband and wife team, Laura Lee Brown and Steve Wilson sought to share their passion for contemporary art and help revitalize downtown Louisville, in their native Kentucky.
Serge & Jérémie Trigano
Serge Trigano and his son Jérémie shook up the hospitality world with Mama Shelter’s daring ‘urban refuge ‘ concept in 2008, starting with its first, in Paris’ off-beat 20th district.
Restaurants & Bars
We have over 200 diverse and culturally relevant destinations that complement our global hotel brands. From pulsing nightlife to intimate restaurants, craft cocktail bars and everything in between, we push boundaries and provide industry leading F&B brands that always have hospitality at their heart.
Develop with us
We’re always on the lookout for exciting new projects. If you are interested in collaborating with us, and want to hear more about our brands, requirements and operating structures, we’d love to hear from you.
