Our Approach

The new website was a bold departure from the past. The iconic LA sunset colour palette features heavily, with rich media, video and photography taking centre stage. Music and programming are highlighted throughout the pages, but there’s also a greater focus on commercial aspects such as offers and enticing guests to quickly into the booking journey. The CMS is flexible and allows the team to edit content and add new hotels without requiring additional development.

And stayed tuned… the website has further enhancements planned later in the year.