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07 OCTOBER 2022

TRIBE announces its first German location in Baden-Baden

TRIBE Baden-Baden is expected to open its doors in the fourth quarter of 2023.


The brand’s first location in the German-speaking region, TRIBE Baden-Baden will balance a connection to the location with a series of bespoke, design-led experiences that give guests everything they need, nothing they don’t.

With a natural stone façade and floor-to-ceiling windows, TRIBE Baden-Baden will have 136 contemporary, stylish rooms in three categories. The hotel will also be home to a restaurant with a terrace and fitness area, as well as an underground carpark to provide easy and accessible parking to those visiting Baden-Baden by car.

Located in the historic 19th-century spa town of Baden-Baden, the hotel sits on the edge of the city’s old town, in the Rotenbachtal park area. within walking distance from all the city’s major sights, including the Caracalla thermal baths and the Friedrichsbad.

The project is being developed in partnership with GHOTEL, and follows a period of quick expansion for the brand, with openings in Amsterdam, Bali, London, and Phnom Penh, and a robust pipeline including Budapest, Belo Horizonte, Warsaw, Manchester, Bangkok, Singapore and Milan.

“We are please that we can realize the debut of the exciting and promising TRIBE brand in German-speaking countries together with Ennismore and WW Projekt- und Grundstücksentwicklung GmbH. We are convinced that the hotel will be a promising addition to the Baden-Baden hotel landscape and will represent an excellent offer in the mid-scale segment for design-oriented guests,” comments Erik Florvaag, Managing Director of the GHOTEL Group.

Bruno Marti, Evecutive VP of Brand Marketing TRIBE, adds: “After opening numerous hotels, The GHOTEL Group have proved to be a reliable and future-oriented partner, and we looking forward to working with them on the introduction of TRIBE in Germany. We see immense potential in Baden-Baden and are noticing great demand in the city in the design-oriented lifestyle segment.”

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