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28 MARCH 2024
The Hoxton shakes up Vienna with new opening
Set In A Marble-Clad Modernist landmark building, The Hoxton promises something completely new for locals, with its Cuban-inspired rooftop bar with unbeatable city views, glistening pool, French-by-way-of-New-York bistro, Bouvier, basement cocktail bar, 196 homely bedrooms, and exciting, atmospheric event spaces, including The Hoxton’s largest space to date, The Auditorium.
Primed to show guests from near and far a less classical side of what is often considered a traditional European city, The Hoxton feels playful and elegant, with lashings of mid-century Austrian design flair, paired with The Hoxton’s signature warm and layered design aesthetic.
DESIGN
AIME Studios, Ennismore’s in-house design studio, is responsible for the interiors, which are inspired both by Carl Appel’s mid-century aesthetic and the iconic Wiener Werkstätte movement. The architectural heritage of the Appel-designed 1950s building served as a key starting point for the hotel’s interior design scheme, and has been carefully preserved and celebrated. The expansive, light-filled double-height lobby is framed by the original travertine-clad walls and terrazzo flooring, and dressed with ruby red sofas, statement 1950s-inspired armchairs, lush greenery, and mid-century lighting. A dramatic back-lit staircase to the rear of the lobby adds a touch of drama to the space, which was formerly home to the Austrian Chamber of Commerce.
ROOMS
The 196 bedrooms come in classic Hox categories including Shoebox, Snug, Cosy and Roomy. Each guestroom shows references to early 20th-century Austrian design, from the geometric patterned curtains influenced by iconic Wiener Werkstätte fabrics, to the statement ruched headboards inspired by renowned architect Adolf Loos’ inimitable style.
BOUVIER
Bouvier is a relaxed all-day modern bistro that comfortably straddles the old and the new, with an elevated menu of produce-led, New York meets European food with creativity and sass. Brought to life by Ennismore’s Carte Blanched studio, the menu has been carefully curated in partnership with Jeremiah Stone and Fabián von Hauske Valtierra, the duo behind New York’s infamous Wildair.
The restaurant itself, tucked off to the right of the lobby, is a bold space with a checkerboard terrazzo floor, deep red wall panelling, 1950s-inspired custom seating, and open kitchen. Launching at the front of the property just in time for spring, Bouvier’s sprawling terrace out the front with fringed parasols, tiled table-tops and greenery, is the perfect spot for a spritzes, iced coffees and leisurely lunches.
SALON PARADISE
Salon Paradise is an underground cocktail bar that captures the essence of the creative, free-spirited and experimental Beat Generation. Somewhere to escape and be entertained at the same time, guests can sip expertly crafted cocktails and soak up the atmosphere, with live music programming and a vintage 1920s Hoffmann Konzertklavier piano centrestage. Concepted by Ennismore’s F&B studio, Carte Blanched, the team worked with prominent industry figure Rory Shepherd, of Paris’ Little Red Door, for Salon Paradise’s drinks list.
CAYO COCO
Up top, Cayo Coco brings big tropical energy to Vienna with supersized rum cocktails, crisp cold beers and Caribbean barbecued snacks. Inspired by the golden age of travel to Cuba, this is a fun and relaxed rooftop bar with a pool, open-air dining, and captivating views over the city and out to the Austrian Alps. Cassava cheese fritters, chocolate churros, and crispy coconut shrimps with pineapple salsa are sure to steal some hearts up here, but the drinks are the real stars of the show at Cayo Coco. Dive into a Spider Libre, the perfect poolside sip, a Negroni Tropica, or go big with ‘Where’s Your Head At’ — a giant glass skull designed to share with friends, filled with a secret blend of Caribbean rums, topped with fresh fruit and crowned with champagne and fire.
EVENT SPACES
Marking an exciting development for The Hoxton, Vienna will house the brand’s grandest event space to date, The Auditorium. Spread over 143 sqm, it has tiered cinema-style balcony seating, striped walls, electric blue drapes, a large floor space that can be set up in a number of ways, plus its own dedicated street entrance and two fully-stocked bars, that will help facilitate it as an exciting new destination for live music and entertainment, as well as a great option for weddings and large scale events. Classic 1950s cinema culture heavily inspired the nostalgic look and feel of the space and branding; bold colour-blocked ceilings contrast burl timber accents, a patinated metal bar front, 1950s vintage chandeliers, and heavy velvet drapery.
The Apartment is a Hoxton staple, another hybrid events space within the building, tucked away to the right of the front desk. Set around an open pantry with a kitchen that can flip into a bar in the evening, The Apartment comprises three private rooms. Each of the rooms have a full AV set-up with everything you could need for plug and play hybrid meetings. The design is bold but warm and residential, and references the traditional Viennese gasthaus with its geometric tiling, clashing patterns, bespoke terrazzo floor, warm timber panelling, mohair upholstered chairs, and chrome finishes.
LOCAL PARTNERS
Thinking local has always been part of The Hoxton’s DNA, and from the get-go, it puts down deep roots in the neighbourhood by establishing long-lasting relationships to celebrate, support and showcase others in the community. The Hox Gallery will open with local contemporary artist, Ju Schnee, who draws inspiration from AI and augmented reality for her oil paintings, exploring the synergies between traditional mediums and cutting-edge technology. For its Hox Hounds offering, guests checking in with furry friends will find sustainable and design-led, PINTU DESIGN, dog beds and dog bowls rooms. Bouvier, Salon Paradise and Cayo Coco are all proud to support The Gruft, an invaluable support facility for the Vienna’s homeless, with an optional €1 donation added to every bill. 100% of the money raised goes directly to those in need, helping provide a hot meal, a place to sleep, clean clothes, and a warm shower.
LOCATION
The Hoxton, Vienna is located in the capital’s 3rd district, a neighbourhood known for housing some of the city’s best design and art schools and museums, as well as a serene swathe of greenery thanks to neighbouring Stadtpark. The historic 1st district is just a stone’s throw for those looking for a classic schnitzel and sachertorte fix, otherwise the vintage stores and indie restaurants of the 6th and 7th districts are just a 20-minute walk away.
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