Hyde Hotels makes its Latin American debut with the opening of Hyde Mexico City Reforma

Few neighbourhoods capture Mexico City’s eclectic spirit quite like the area surrounding Hyde. Located along Paseo de la Reforma, Hyde Mexico City Reforma places guests at the intersection of one of the capital’s most cosmopolitan areas. 

A New Chapter on Reforma, where galleries, boutiques, restaurants, cafés and antique shops give way to a celebrated late-night scene, Zona Rosa’s LGBTQ+ heritage and the vibrant Korean culture of Pequeño Seúl.  Housed within two towers constructed during the era of Mexican modernism, Hyde Mexico City Reforma breathes new life into the existing architecture through adaptive reuse that preserves the building’s original facade and infrastructure. The result is a contemporary urban hotel with local character. Hyde shares its lobby, dining destinations and select spaces with the forthcoming SO/ Mexico City Reforma. Though connected, the hotels maintain distinct identities and experiences: Hyde is rooted in music, discovery and social connection, while SO/ celebrates art and fashion.

Art & Design

As guests make their way inside, a dramatic atrium clad in dark green marble transforms the thrum of Reforma into a more casual, expressive setting. At its center sits Vulcano, a striking sculpture by renowned Mexican architect Javier Senosiain. Shaped like an outstretched tongue and assembled from thousands of multicolored hand-placed ceramic fragments, the piece symbolizes communication and storytelling–a fitting welcome in a city where communal areas have long served as stages for gathering and exchange. This sense of connection continues throughout. Sculptural furniture echoes the geometry of the city’s urban grid, softened by floral arrangements and natural materials.

Rooms & Amenities

Across 106 guestrooms, studios and suites, Hyde offers a relaxed retreat above Reforma, pairing modern furnishings with warm textures, considered details and views across the city. Music-inspired room categories range from General Admission Queens to All Access Kings, culminating in the Rockstar King Suite with relaxed living spaces and sweeping views. Flexible event spaces and a 24-hour TechnoGym fitness suite complete the experience.