The Hoxton, Florence opens its doors, marking the brand’s second hotel in Italy

In the charming Renaissance city, The Hoxton is a celebration of Art, Culture, and Local Flavours.

Set in the heart of the historic centre and bringing a new energy to the city, its 161 rooms are split across two buildings: a 16th century late- Renaissance palazzo with its original facade and impressive vaulted arcade, and a 1980s Andrea Branzi-designed building, that serves as a modernist juxtaposition, with its timber slatted facade and minimal, linear architecture.

A stone’s throw from galleries, boutiques and bakeries and moments away from iconic landmarks such as the Duomo, Uffizi Gallery, and the Fortezza da Basso, The Hoxton’s new Florentine home is in prime location for locals and visitors to discover the best of the city.

DESIGN

The award-winning AIME Studios, responsible for the design and interiors, have carefully transformed the hotel, from a former 16th-century palatial residence, which was originally built during Florence’s late Renaissance era for the esteemed Ricasoli family. Preserving its rich history, the building features iconic Renaissance elements, such as an outdoor arcade encircling the courtyard, lime-washed walls, and original frescoes dating back to 1611. The contrasting buildings celebrate historical grandeur and the evolution of Florentine glamour, with a striking mix of vibrant colours, bold patterns, and opulent finishes. Spaces are adorned with bespoke designs and expertly curated vintage pieces, championing unique Italian craftsmanship layered with home comforts.

ROOMS

The hotel’s bedrooms are split across the two buildings with unique design schemes to reflect each and are connected by a lush, landscaped courtyard complete with a showstopping fountain, which also serves as an outdoor dining area.

In the main building, the bedrooms bring to life a modern reinterpretation of the Renaissance movement, with references to the geometries and motifs of classical Florentine architecture, whilst introducing mid-century Italian influences. The colour palette is inspired by the tricolour marbles of the Duomo and the headboard was inspired by the facade of the Santo Spirito church. Striking flamestitch motifs can be found on the curtain edges and corridor carpets, with a nod to the Medici family, who influenced its creation.

The Branzi building, constructed in the 1980s, was designed by Florentine architect & designer Andrea Branzi, founder of Archizoom, who later went on to form part of the postmodernist Memphis Group. This building is a beautiful contrast to its historic neighbour, drawing on inspiration from the Archizoom design narratives, the rooms are a celebration of bold, bright colours, clashing prints and exotic materials with standout pieces including asymmetrical colour-blocked wardrobes and monochrome striped table lamps.