Ennismore to debut in Greece with the addition of Luura to the Morgans Originals Collection

Luura’s first hotel on the island of Paros will open in April 2026 followed by a second in 2027.

In a long-term partnership, with Vivium, a single-family office specialising in luxury residential and hospitality investments, Morgans Originals, a collection of one-of-a-kind, independent hotels with an iconic cultural story, will welcome Luura. Committed to creating the next generation of iconic hotels, Luura is where every element, from design to experience, is shaped by curiosity and crafted with intention, inviting guests to explore and connect with destinations in a more personal, authentic way.

On the picturesque island of Paros, two new boutique hotels by Luura will introduce the brand’s extraordinary, luxury hospitality to the beautiful destination. Luura Cliff, with 39 keys, will open in April on the western side of Paros for the 2026 season, while Luura Sand, with its 45+ keys, will open on the eastern side of the island in 2027. For Luura Cliff, award-winning Elastic Architects are responsible for the exterior, with interior design by the renowned Lambs and Lions studio, creating a serene hideaway inspired by the timeless purity of Cycladic architecture. The interior concept, Cycladic Sanctuary with a Lambs and Lions sensibility, will embrace the iconic white cubic buildings, arranged in a harmonious, village-like constellation. Each room will be designed to evoke a sense of privacy, calm, and cosiness, while gently opening into shared spaces that foster organic social encounters. Materiality will also play a central role, and the overall experience will be one of layered tranquillity — a modern-day sanctuary that balances the intimacy of retreat with the warmth of connection, where every element is intentional, tactile, and deeply human.

Luura is rooted in family values and fuelled by their passions, including a profound appreciation for art. Luura will work with curators to build a curatorial narrative embedded in the location’s culture and story. The first two destinations, Luura Cliff and Luura Sand, will each offer distinct experiences, featuring elements such as a sunset cliff bar, a private chapel, spa and fitness facilities, direct beach access, and event spaces. The two properties will celebrate the originality and beauty of their location while introducing Morgans Originals’ signature social energy to the island through four restaurants and bars curated by Ennismore’s F&B Platform, with brands from the Rikas Hospitality Group and Paris Society, as well as a new concept created especially for Luura by PSC Hospitality, the group’s F&B consultancy studio.