Ennismore accelerates growth of branded residences with new concept for Our Habitas

The concept will add a new dimension to Ennismore’s branded residential offering.

With Our Habitas, Ennismore introduces a new type of luxury lifestyle branded residences to the market, centred around wellness and community, where our residents can create meaningful connections with each other or their surroundings. As with its hotels, Ennismore brings its creative design expertise and ability to create a genuine sense of community through unique programming, carefully curated F&B elements, and exceptional services.

With over 45 residential projects launched and under development across 20 countries, including the US, Spain, Mexico, Saudi Arabia, and UAE, Ennismore’s expansion in the branded residence market underscores its commitment to redefining lifestyle, bringing its globally renowned brands, including Mondrian, Hyde, Rixos and now Our Habitas, to homeownership. Ennismore has seen significant growth in its branded residences, having recently signed and launched flagship standalone properties, including 25hours Heimat Dubai, SLS Madrid Infantas Residences, Rixos Financial Center Road Dubai Residences, Rixos Tersane Istanbul Residences, Hyde Residences Dubai Hills and SLS Residences at Palm Jumeirah.

Our Habitas residences will be designed for those seeking meaningful connections, holistic well-being, and curated experiences, transforming traditional living into an inspired lifestyle. Drawing on the brand’s signature ethos, each space will be thoughtfully crafted with warm, natural materials and artisanal craftsmanship, blending contemporary luxury with soulful design to create a vibrant living environment that epitomises effortless luxury. Our Habitas residences will extend an invitation to a lifestyle where luxury and authenticity coexist, with spaces that flow effortlessly between indoor and outdoor.

Each residential project will be a true sanctuary – a distinctive, thoughtfully curated space that reflects the rich character and vibrant diversity of its surroundings. More than simply places to live, Our Habitas residences will foster a sense of belonging, creating a dynamic community where kindred spirits come together to share inspiration, forge meaningful connections, and embrace a life of purpose and possibility.

The branded residential market is one of the fastest-growing sectors in real estate, and lifestyle is the fastest-growing category in hospitality. According to Savills, the branded residential market has grown by 160% in the last decade and is set for double growth by 2030. Lifestyle-branded residences appeal to a new generation of homeowners seeking design-led brands with unique personalities that celebrate modernity, creativity, compelling food and drink offerings, and extraordinary experiences, combined with providing top residential management services delivered with hospitality expertise.