A brand’s fourth London hotel heads across town to put down roots in the beating heart of one of the capital’s most diverse neighbourhoods, Shepherd’s Bush.
Located on the north end of Shepherd’s Bush Green, the hotel boasts 237 retro-inspired bedrooms, Thai-Americana restaurant Chet’s serving up fiery flavours, spicy shakes and natural wines, a secluded terrace, a huge open lobby featuring a mix of earthy-toned bespoke and vintage 70s furniture, and a show stopping central bar. To the right of the lobby is The Apartment meeting and events space, while a standalone retail unit plays host to eco-brand Plastic Freedom’s first brick-and-mortar store. The Hoxton, Shepherd’s Bush is an exciting addition to the hotel series, with its design-driven, community-focused hotels now in east, south, central and west London.
Designed by AIME Studios, Ennismore’s in-house design studio, the interiors draw reference to the local area throughout, with the public spaces reflecting retro transport design and the symmetry and colour palettes from the TFL archives in the nearby London Transport Museum Depot. Iconic train carriage shapes and aesthetics add to the design’s playfulness, while decorative glass chandeliers and pendants embellished with mixed metals add a dash of glamour.
Bringing a touch of Shepherd’s Bush Green into the heart of the hotel, the lobby’s tonal aesthetic is complemented by tactile textiles, verdant prints and floral motifs. On entry, guests are greeted by a striking central wraparound bar of reeded maple & Salome grey marble with a curved, chrome gantry, contrasted by mid century modern lighting and vintage 70s furniture. Artworks in the space include large format pieces by locals Cece Philips and Hannah Ludnow and an oversized, abstract mural by Colette Lavette.
The hotel’s 237 bedrooms also take inspiration from the history and heritage of the neighbourhood. Scalloped motifs reference architectural facets on nearby Pennard Road, while finishes of copper & antique brass metals, peach paint and warm toned timbers help to create a home-from-home feel. Playfully offsetting the bedrooms’ warm, cosy vibes, the bathrooms are defined by a (minty) fresh palette, informed by pistachio walls, bottle green tiles, walk-in rainfall showers and slick, chrome fixtures.
Rooms come in six categories, including Cosy, Roomy, Snug Bunk (who’s going up top?) and an all-new Hideout category: think basement crash pads with all the Hoxton touches, perfect for late nights and quick sleepovers. All rooms feature The Hoxton’s famous neighbourhood survival guides with tried-and-tested local recommendations from those in the know.