The Hoxton has swung open its doors in West Berlin’s effortlessly chic Charlottenburg neighbourhood, marking the brand’s German debut in inimitable style.
Set just steps away from the capital’s renowned shopping avenue Ku’damm, The Hoxton, Charlottenburg latest neighbourhood the thick of it with world-class design museums, art galleries and exhibition spaces including C/O Berlin just a short stroll away.
Designed with Art Nouveau elegance and Brutalist raw materialism (aptly coined Rough Nouveau) by Ennismore’s inhouse design studio, AIME Studios, it nods to west Berlin’s rich architectural history. Expect classic 1920s opulence intertwined with brutalism silhouettes and texture. The aesthetics are layered and textural – unrefined plaster walls provide the backdrop to ornate Art Deco light fittings and vintage furnishings, and striking, industrial materials are used in juxtaposition with exaggerated cornicing and emerald-green tiles. A curated collection of locally sourced and commissioned artwork includes a bespoke abstract mural by Berlin-based artist Stefanie Kägi, which dominates one wall of the lobby and nods to the jerky, dancelike figuration of German Expressionism.
Blue and green tones inform the colour palette of the bright and airy lobby, which is dotted with mid-century furniture sourced from Northern Europe, bespoke rugs, referential Bauhaus artwork, set under striking Murano glass chandeliers. A central wraparound bar leads to an intimate Winter Garden, the perfect spot to pull up a bar stool for post-work cocktails or cosy down next to the Delft-inspired tiled fireplace for a quick snifter as the evenings draw in.
Each of the 234 bedrooms is defined by Art Nouveau forms and expressive design details, inspired by the classical structures which inform the neighbourhood’s architectural landscape. A muted colour palette of desaturated pinks and greens creates a sophisticated backdrop for vintage-inspired furniture and scalloped headboards, with the shell motif recurring in striking rug patterns and elegant glass wall lights. Wall panelling and wooden herringbone flooring provide a structural counterpoint to the soft fluidity of the rooms, and this juxtaposition extends to the bathroom design where exposed metal shelving is set against graduated mauve tiling.