25hours announces new brand dedicated to private residences & debuts first project in Downtown Dubai

25hours Heimat is the new residential brand extension of the beloved 25hours Hotels.

The first standalone branded residence by 25hours Hotels, 25hours Heimat Dubai will be in the heart of Downtown Dubai, promising a revolutionary approach to downtown living. 25hours Heimat is part of Ennismore’s strategic focus on branded residences, growing its global pipeline across brands to 20 properties.

Developed by East & West Properties, presented by D&B Properties, and imagined and branded by the team behind the reputable 25hours Hotels, this new project will bring together the expertise, creativity, and commitment to delivering a different kind of living, a true residential masterpiece. 25hours Heimat Dubai will offer branded residences across 73 floors, comprising studio, 1, 2 and 3-bedroom apartments and duplex penthouses. From the thoughtfully designed studios to the expansive duplex penthouses, elegance meets functionality with each living space within this visionary haven.

Beyond the residential offerings, 25hours Heimat Dubai will boast a range of distinctive amenities, including an iconic and spacious hotel lobby with a working space, screening room, podcast studio, and state-of-the-art launderette. The podium will have a destination family pool, a music room, a padel court, mini golf, indoor and outdoor fitness facilities, communal BBQ areas, and outdoor kitchens. The 63rd floor will be an adult-only space with a sky lounge with unobstructed views of Burj Khalifa and a pool on the other side with stunning views all the way to Burj Al Arab. The rooftop will boast a unique wellness offering, including a sauna, Onsen, cold plunge, relaxation deck, and mini observatory. 25h Heimat Dubai is designed by Studio Aisslinger in collaboration with the 25hours core team around its founder, Christoph Hoffmann. The Berlin-based designers have created three iconic 25hours Hotels in Berlin, Zurich and Cologne.

Louis Abboud, Chief Development Officer and Deputy Head of Middle East, Africa, and Turkey, at Ennismore, said, “We’re incredibly excited to announce 25hours Heimat as a new residential brand extension of the much-loved 25hours. We know that 25hours Heimat Dubai will shake the residential market, much like 25hours Hotel Dubai took the hotel market by storm back in 2021. In East & West Properties, we have found a partner who has entrusted us with embarking on this ambitious and exciting project together and changing the residential market. We have no doubt our strategic partner for the project, D&B Properties, who has been instrumental in its development to date, will help us bring 25hours Heimat Dubai to market in a new and innovative way.”

Husni Al Bayari, Chairman & Founder of D&B Properties, expressed his enthusiasm, stating, “Our stronghold ongoing collaboration with East & West Properties, Accor Group, and Ennismore is a cumulation of creative alliance to continue reinventing the global real estate landscape. A true game-changer in the world of branded residences, 25hours Heimat Dubai seamlessly integrates the DNA of 25hours’ acclaimed hospitality into the fabric of everyday life, promising a home and a lifestyle crafted around individuality and innovation. Situated in the heart of Downtown Dubai, residents will be treated to unobstructed views of the iconic Burj Khalifa and the vibrant Downtown Boulevard. Just five minutes away from the renowned Dubai Mall, 25hours Heimat Dubai serves as your personal gateway to culture, shopping, and limitless entertainment. We are confident that 25hours Heimat Dubai will redefine the notion of urban living, setting a new standard for branded residences in the region.“