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17 OCTOBER 2022
The Hoxton to open seven new European hotels by 2024
Kicking off with its fourth London hotel in Shepherd’s Bush this December, it will be followed by a huge 18 months with openings in Brussels, Amsterdam (the brand’s second in the city), Berlin, Edinburgh, Vienna and Dublin.
The Hoxton’s open-house, design-led hotels strive to be a cornerstone of the neighbourhoods it calls home. Lively lobbies are the beating heart of each hotel, and carefully curated local partnerships ensure each hotel feels like an authentic reflection of its surroundings. Vibrant, welcoming public spaces and exciting dining concepts mean every Hoxton is as much a destination for the local community as it is for guests.
Shepherd’s Bush – opening December 2022
Shepherd’s Bush comes as the fourth in The Hoxton’s hometown and marks the first time the brand heads west. Located on the north end on Shepherd’s Bush Green, in the beating heart of the eclectic and diverse neighbourhood, the hotel will have 237 playfully-designed bedrooms. Local art and design collaborations throughout the hotel celebrate the area’s creative neighbours as well as giving them a place to meet and hang out.
Brussels – opening spring 2023
Occupying a brutalist-style tower building and the former European headquarters of IBM, The Hoxton’s Belgian debut is located north of the city centre, close to the Botanical Garden and the Northern Business District, and within walking distance of Grand Place. With 198 ‘70s inspired rooms, the building will also be home to Working From_, combining office spaces, destination restaurants and bedroom under one roof.
Amsterdam (the second location in the city) – opening spring 2023
Returning to the city with a second property in the Eastern Docklands district, The Hoxton’s second property in Amsterdam is a landmark building from 1921, with Ennismore Design Studio collaborating with Nicemakers to breathe fresh life into the listed building. Only a 10-minute cycle from Centraal Station, the hotel will boast 136 bedrooms, including a handful of new ‘Biggy Bunk Up’ category rooms with bunk beds.
Berlin – opening summer 2023
Settling into a former hotel in Charlottenburg in West Berlin, The Hoxton’s first German outpost has been transformed with the help of Ennismore Design Studio. Taking inspiration from the neighbourhood – which was the heart of the city’s creative rebirth during Berlin’s Golden 1920s era – the hotel’s 234 rooms will decked out in Art Nouveau-inspired forms, expressive design details and soft, faded tones.
Edinburgh – opening summer 2023
Growing its UK footprint, The Hoxton Edinburgh will be an exciting addition to the Haymarket area of the city. The hotel’s 211 rooms will be split on either side of the street, spread across 10 stitched-together townhouses, with beautiful Georgian features the embraces the block colours, subtle textures, and locally sourced materials. Edinburgh will also feature three ‘Hox Homes’: three-bedroom self-contained apartment.
Vienna – opening late 2023
The Hoxton’s 196 bedrooms will be in Stadtpark in a striking 1950s modernist building which has an interesting history as the former headquarters of Austria’s Chamber of Commerce. The history will be reflected in the design, featuring restored and reclaimed original features of the building, incorporating inspiration from its history and local street into their design process. It will also be home to an events auditorium, an exciting first for the brand.
Dublin – opening early 2024
Making its Irish debut in Dublin, The Hoxton will restore the former Central Hotel and its iconic Library Bar. With a prime location on Exchequer Street in the beating heart of the city, the hotel promises to be an exciting new destination for locals and visitors. Once restored, the hotel will have 129 rooms, an open lobby, café and wine bar, restaurant, and a late- night music venue — an exciting first for The Hoxton brand.
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