Skip to Main Content

16 MAY 2024

SO/ to make a stylish statement in Hungary

The brand’s first property in Hungary, SO/ Budapest will bring style to the capital’s historic city centre when it opens in 2026.


SO/ Budapest will feature 350 rooms, including 56 suites and two presidential suites, which will take travelling in style to a new level. Inspired by the world of fashion and luxury concept stores, guestrooms at SO/ are centred around the art of ‘getting dressed’; guests can expect fashion-forward amenities, including back-lit vanities, open-style wardrobes, and an array of dressing room mirrors and reflective surfaces to capture all angles. Creating a stylish backdrop, SO/ Budapest will have four food and drink destinations, including a ground-floor restaurant with a terrace and café by Carte Blanched, Ennismore’s in-house F&B concept studio; a lobby café on the first floor and a rooftop restaurant and club. In addition, SO/ Budapest will have over 740sqm of meeting & events spaces and 855sqm of spa facilities with a swimming pool and fitness/wellness space.

Located on the city’s Pest Bank, SO/ Budapest, which is repositioning the Sofitel Budapest Chain Bridge hotel into the lifestyle segment, is in the heart of the historic city centre and offers breathtaking views of the Danube and the Chain Bridge. From architectural feats like the neo-Gothic Hungarian National Parliament to Pest’s ruin bars – former dilapidated buildings turned hip enclaves serving up chic cocktails – SO/ Budapest lies at the intersection of fashion, design and culture in the city.

SO/ made its stylish debut on the global hotel scene in 2011 and continues to command attention with its avant-garde design to the world of luxury. Renowned for its signature fashion collaborations, SO/ has worked with some of the world’s most celebrated designers, including Guillaume Henry, Christian Lacroix and Viktor&Rolf, to create spaces, uniforms, amenities and experiences that feel sartorial and polished. SO/ hotels are located in some of the world’s most vibrant and sociable destinations, including Berlin, Bangkok, Paris, Dubai and most recently, the Maldives. Exciting expansion plans will see the brand continue to spread its bold footprint globally, including Jeddah, Saudi Arabia, in 2025.

SO/ Budapest will open in 2026, following extensive refurbishment of both the exterior and interior of the building.

More Stories