Skip to Main Content


SO/ brings luxurious, sartorial living to Uptown Dubai

Making its stylish debut within Dubai’s up-and-coming new smart district, SO/Uptown Dubai brings a slice of avant-garde living, unique identity, and design narrative to DMCC’s Uptown Dubai district with luxurious, sartorial guestrooms, distinctive dining experiences and breath-taking views of the city’s skyline.


Located within Uptown Tower designed by internationally renowned architects Adrian Smith and Gordon Gill – architects behind some of the world’s most iconic buildings – SO/ Uptown Dubai is a 340-metre-high architectural marvel. A five-star urban resort with a rebellious twist, the hotel features 188 design-led rooms and statement suites, which merge a fashion-forward outlook with indulgent elements. Marble bathrooms, rich fabrics, and dark wood finishes are accentuated with eclectic pops of colour and bold graphics, curating a lifestyle imbued with luxurious touches and creative expression. High ceilings and innovative design details play with natural light to create voluminous, open spaces, while panoramic views over the city, Ain Dubai and the sapphire waters of the Arabian Gulf offer a timeless backdrop to the hotel’s contemporary design.

Occupying the top 28 floors of the Uptown Tower are 227 signature branded residences, which include one-, two-, and three-bedroom apartments, as well as duplexes and a spectacular penthouse. The residences’ interior design complements the elegant, contemporary aesthetic of SO/ Uptown Dubai, while panoramic windows offer impeccable city skyline views. Residents will have access to an indoor pool, fully equipped gym, a kids club and creche, the Sky Lounge, and a versatile events space that transforms into a private screening room for ultra-luxe movie nights.

Alive day and night, SO/ Uptown Dubai is the go-to address for dining and entertainment with five exciting in-house concepts that pay homage to the hotel’s chic DNA, all expertly curated by Ennismore’s F&B concept lab, Carte-Blanched. From the effortless appeal of Uptown Brasserie, and irresistible Asian fusion cuisine at The Citronelle Club, to Savant Mixology Bar’s scenic views, Celeste’s entertainment-led dining experiences and the laid-back ambience of Lazuli, the hotel’s signature pool bar, SO/ Uptown Dubai is a vibrant destination within itself. Catering to every aspect of the contemporary urban lifestyle, the hotel houses fully equipped conference and meeting facilities as well as an elegant, full-service ballroom with a 1000-guest capacity, offering the perfect venue for celebrations, gatherings, and events of all sizes in the heart of New Dubai.

SO/ Uptown Dubai offers its guests the ideal interlude from city life with the Uptown Spa by SO/, developed and run in partnership with the finest French luxury in all-natural skincare, Anne Semonin Paris. Designed as an urban retreat, with a burst of natural light for an uplifting experience, the Uptown Spa by SO/ features industry-leading wellness treatments that represent a new generation of holistic wellbeing. Guests also have access to a state-of-the-art gym with a bird’s eye views of the city and beyond.

SO/ Uptown Dubai represents an avant-garde world of visionary design and covetable style, tied closely to art and fashion. Partnerships and ongoing programming will connect SO/ Uptown Dubai with the wider fashion industry as it supports and hosts existing and emerging talent. Dramatically wrapped in striking patterns and radiant colours, the fashion-forward hotel’s lobby artwork has been designed and executed by APL and Capsule Arts. From the enchantment of nature in a kaleidoscopic experience at the lobby, setting the tone for a unique and spellbinding stay, to contemporary nuances of simulations and sculptures against geometric lines, SO/ Uptown Dubai worked with Dubai-based architecture studio, Woods Bagot, to complete every aspect of the dynamic design which is imbued by luxury, sophistication, a premium way of style, and passion bringing your fashion flavour.

More Stories