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26 NOVEMBER 2020

Ennismore enters exclusive negotiations with Accor to form the world’s leading lifestyle operator

A new autonomous entity, with culture and purpose at its heart, bringing together a unique set of world class lifestyle brands.


A big week for us here at Ennismore, as after months of work we are very excited to share the news that we are entering into exclusive negotiations with Accor to form the world’s leading lifestyle operator in the hospitality sector. This huge opportunity for us to build on what we know and love offers incredible potential, as we continue our focus on one of the fastest growing segments of the industry.

Building on our current portfolio, this new autonomous entity – one with culture and purpose at its heart – will bring together a unique set of world class brands, including The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25hours, 21c Museum Hotels, TRIBE and JO&JOE.

This new joint entity will be headquartered in London, and will continue to be called Ennismore, with Gaurav Bhushan (CEO of Accor Lifestyle division) joining our Founder and CEO, Sharan Pasricha as Co-CEOs. Each brand in the portfolio will retain its own unique identity, supported by dedicated teams.

Speaking about this exciting new partnership, Sharan says, “Over the last nine years, our mission with Ennismore has always been creating hospitality brands that inspire discovery. I’m passionate about how brands make you feel, from the personalised digital experience to the design, and with an incredible team of operators and creatives around me, we have expanded The Hoxton across the globe; reimagined Gleneagles; and crafted unique restaurant and bar concepts. This exciting autonomous entity with Accor – one with culture and brand purpose at its heart – allows us to come together to build on our combined portfolio of unique lifestyle brands, accelerate our growth and explore new markets. I look forward to working with Gaurav and Sébastien on this exciting next chapter as we become an unrivalled player in the hospitality industry.”

A huge thank you goes out to everyone who has supported Ennismore so far — from our suppliers to our guests, and every single person in between. We wouldn’t be here without you.

Here’s to the next exciting chapter!

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