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17 OCTOBER 2022
Hyde set to make its debut in Asia with Hyde Danang Centre, Vietnam
The new signing will be Ennismore’s first property in Vietnam.
Developed in partnership with TNG Holdings Vietnam Group, Hyde Danang Centre will boast an iconic presence in the Danang skyline for visitors to the city entering from the Dragon Bridge.
First opened in 2005 as Hyde Lounge in Los Angeles, the brand has expanded to Hyde Hotels and Residences, Beach Clubs and Mixology Lounges. The DNA of every Hyde property is consistent, but each property is designed with its location in mind, ensuring that no two Hydes are exactly alike.
“This milestone aligns perfectly with our strategy to develop lifestyle hotels in emerging destinations. Hyde Danang Centre will distinguish itself in the tourism capital of South-Central Vietnam with a new kind of hospitality, grounded in the spirit of discovery”, said Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan and South Korea.
“We are thrilled to introduce a new Hyde property in Asia. This property will be a remarkable way for the brand to expand within the market, with the introduction of both a hotel concept and residential experience in the centre of Danang. Most importantly, the property will become a destination for both global travellers and discerning locals. It is an incredible next step for the evolution of this legendary entertainment and nightlife brand that was born on the Sunset Strip in Los Angeles in 2005”, said Phil Zrihen, Chief Operating Officer of Hyde at Ennismore.
Hyde current has hotels in Miami and Dubai, and is set to continue its global expansion with pipeline properties in London and more.
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