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Ennismore opens its 100th property

Ennismore reaches a major milestone with the opening of the flagship SO/ Paris in September.


Following a period of high growth alongside a strong global pipeline focused on Europe, the Middle East, North & Central America, and Asia, Ennismore’s 100th property, the flagship SO/ Paris, officially opened its doors this September.

Ennismore’s collective of lifestyle brands was formed in October 2021 through a joint venture between Sharan Pasricha and Accor, bringing together 14 brands with 87 operating properties. Since, Ennismore has grown rapidly to the 100th milestone mark, and by the end of 2022 will have opened 30 new properties, on average an opening every two weeks. Recent openings include 25hours Hotel One Central, Dubai; Gleneagles Townhouse, Edinburgh; JO&JOE Rio de Janeiro; Mama Shelter Lisbon; Mondrian Shoreditch, London; SLS Puerto Madero, Buenos Aires; SO/ Sotogrande, Spain; The Hoxton Poblenou, Barcelona, and TRIBE Bali, Kuta Beach.

Curating a unique experience in each of its properties through four specialised in-house studios which obsess over every guest touch point, Ennismore brands and properties form a unique connection with local and international travellers though relevant cultural programming and authentic restaurants and bar destinations. Building meaningful brands with purpose has set Ennismore apart, ensuring we remain culturally relevant and appealing to guests.

Sharan Pasricha, Founder & Co-CEO of Ennismore, said: “This is a monumental moment for Ennismore; reaching our 100th property so early in our journey is an incredible achievement. Our dedication to creating truly unique lifestyle brands allows us to form deep connections with guests. We are extremely excited about what the future brings for Ennismore and our brands.”

Gaurav Bhushan, Co-CEO of Ennismore, said, “The opening of our 100th property demonstrates our strong growth and the attractiveness of our lifestyle brands. We entered some exciting countries for the first time since October 2021, including Argentina, Colombia, Cambodia, Denmark, and Portugal. Over the coming years, we look forward to the same in Belgium, Canada, China, Ireland, Malta, Philippines, Uruguay, and Vietnam.”

As one of the fastest-growing segments of the hospitality industry, Ennismore’s lifestyle collective has a strong growth pipeline with a further 160 hotels and branded residences in development, equating to over 26,000 rooms. In 2023, Ennismore is currently set to open over 35 hotels, including 21c Museum Hotel St. Louis; 25hours Hotel Sydney; Hyde Queenstown, Mama Shelter Dubai; Mondrian Bordeaux; SO/ Uptown Dubai; TRIBE Bangkok, and The Hoxton, Brussels with coworking space, Working From_.

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