The Hoxton is a big supporter of local companies, helping to champion and promote them whenever possible. In June, for the London Collections Men’s fashion week, The Hoxton collaborated with The British Fashion Council (BFC) to showcase the pre-collections of The Hoxton Collective, a collection of handpicked emerging London designers.
The collaboration set out to redefine buyers’ behaviour whilst celebrating the work of local talented designers. The Apartment of The Hoxton, Holborn housed collections from Alexander Lewis, Huishan Zhang, Marques’Almeida, Phoebe English and Zoë Jordan. The designers hosted showrooms, held presentations and salon shows to promote and sell their pre collections.