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Hox In A Box

In the Summer of 2014 The Hoxton, Shoreditch collaborated with its neighbours BOXPARK to turn one of their shopping mall shipping containers into a Hoxton bedroom in a creative campaign named 'Hox in a Box'. The winners of a ballot were treated to local products and food during their night stay. Hoxtown events took place in 'Hox in a Box'  during the day  running everything from yoga classes to pop-up barber shops. An experimental marketing activity, the box received coverage pre and post campaign as well as providing engaging content across social media channels from start to finish.